Curtains on 10-min delivery: Zepto, Swiggy, Flipkart follow Blinkit to drop branding
After Blinkit, quick-commerce rivals Zepto, Swiggy and Flipkart have also dropped their 10-minute delivery branding, signalling a broader shift amid concerns over gig worker safety and regulatory scrutiny.
/indian-monitor-live/media/media_files/2026/01/15/trade-2026-01-15-22-08-09.png)
/indian-monitor-live/media/media_files/2026/01/14/blink-it-2026-01-14-21-46-31.png)
/indian-monitor-live/media/media_files/2025/10/13/gold-2025-10-13-18-09-12.png)
/indian-monitor-live/media/media_files/2026/01/01/header-pciture-6-2026-01-01-19-32-36.png)
/indian-monitor-live/media/media_files/2025/12/22/header-pciture-2-2025-12-22-13-12-38.png)
/indian-monitor-live/media/media_files/2025/12/07/header-pciture-2-2025-12-07-21-27-10.jpg)
/indian-monitor-live/media/media_files/2025/12/11/reserve-bank-of-india-2025-12-11-21-57-02.jpg)
/indian-monitor-live/media/media_files/2025/12/10/untitled-design-2025-12-10-21-58-02.png)
/indian-monitor-live/media/media_files/2025/12/04/header-pciture-6-2025-12-04-17-10-56.png)